: In collaboration with CauseConnect® I developed the brand strategy and design for Arts District Brewing Company. Initial interviews with the client brought several points of inspiration but most notably the original rail lines that ran through downtown Los Angeles. After beginning initial research we decided very early on to bring on master type artist Peter Greco to inform the process of developing letterforms. As a team we have worked together before which is an enormous asset to expediting projects like the ADBC work which was on a fast track. A cornerstone of the partnership between CauseConnect, Peter Greco and myself is research. Which is, early on my primary role. To identify when appropriate historical context as it relates to the clients mission and approach. The research found inspirational details in everything from the buttons on rail conductor uniforms, the local art scene and even the top of a classic wooden beer barrel.
