Musings Branding

Melissa Richardson Banks is both Downtown Muse and South Bay Muse. She is a community activist, social entrepreneur and owner of CauseConnect® which connects corporations with charitable organizations. As if all that weren't enough she is has also published several books and exhibitions for the Cheech Marin Collection. Melissa's original brand was based in Downtown Los Angeles and had it's offices in the thriving Arts District. This original brand was based on the architectural and circa late twenties golden age of downtown theaters, but borrowed it's eclectic palette from the vital street art scene of the neighborhood. SouthBayMuse emerged from Melissa's second office in Redondo beach a number of years later. The beach communities are more lad back and dare I say it sporty. Again the palettes emerged from many of Melissa's own instagram photos the sand, surf and sky tones were paired with a decidedly more minimal flourish for the marks.

double sided business card designs for the Musing project.
Styleguides for the Musing project.

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