Sing The Movie - Universal - Post Cereal

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Designed at LA Associates in Hollywood under the Art Direction of Van Urfalian, with the goal of creating a cross promotion for the newest property from illumination studios (The Secret Life of Pets, Minions, Despicable Me) and Post Cereals. I drafted the original concepts for gameplay for the boxes as well as executing the design for proof of concept for the client. Front of the box concepts were also drafted to demonstrate shelf presence.

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